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Creative Direction, Copywriting, & Strategy

Elevating brands and creative teams to their highest potential. Delivering needle-moving results.

My work is a commitment to quality, cutting through the white noise of everyday media and producing work that everyone involved is proud of, excited about and that gets real results for our clients.

Hi, I'm Amy.

I’m a dynamic creative director and online marketing strategist with over a decade of experience in this industry. I have worked as an in-house digital content creator at various online marketing agencies throughout Southern California, as a freelancer, and as the owner of a boutique agency. 

 

I’m in the business of thinking BIG. I see the next level of my client’s brand/business/or product and then develop the strategy to help them get there. 

 

I have the entrepreneurial spirit of a successful freelancer and the emotional awareness, empathy, and natural teaching skills of a top-tier team leader. 

 

I see solutions first and articulate the path so that everyone supporting the campaign feels valued and empowered to achieve big results.

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Programs + Offerings

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I’m not a normal creative director. I’m a cool creative director. After 11+ years in online marketing and as an agency owner myself, I know what it takes to successfully manage a team of creatives and nurture client relationships for a cohesive experience.

 

I’m the type of creative team leader who nurtures my writers, designers, and developers and empowers them to take ownership of their work, push themselves to be their best, and have their backs no matter what.

 

Along with real-world experience, I have a degree in Advertising and am also certified in Neurolinguistic Programming. Why is this important? I understand human behavior at the subconscious level. I know what impacts behavior, and I can use this skill to create the best teams and campaigns.

6 weeks of writing prompts so you know exactly what to post on Instagram, Facebook, or LinkedIn to start booking clients fast.

Work with high-quality clients and make more money as a freelancer in 6 weeks or less.

You’re a talented copywriter who’s sick of the chase and ready to attract dream clients to make bank in your business.

You’re ready to use social media (Instagram, Facebook, or LinkedIn) as your number one client attraction tool.

And the content sprint makes it easy. You could even land your next client within a week. It’s the best $23 investment you’ll make all year. CLICK HERE to get started!

Fast-track your journey to growing a lucrative business and take control of your schedule, all while enjoying the creative freedom of freelance copywriting.

Who It’s For:

  • Freelancers with an established business looking to take it to the next level – charge more, refine their services, niche down
  • Copywriters who feel stuck or lost in the sea of chasing clients and want to feel more grounded and secure in their business
  • People ready to go ALL-IN on their CW business but need guidance and a little tough love
  • Copywriters who understand and appreciate the balance of strategy and energetics to having a business and life that really fulfills and supports them

What You Get:

  • A creative director on your team who can identify the blinds spots in your business that are literally impossible for you to see on your own
  • A marketing strategist to help you get clients approaching you because of your content
  • Weekly 60-minute Zoom calls
  • Slack support between calls

Click here to take the next step.

Ready to earn a full-time income as a copywriter? 

You’re a damn good copywriter and you’re ready to sign clients… like, yesterday.

So why aren’t you fully booked? What do all these other successful copywriters have that you don’t have? 

You’ve tried the DIY method of building a business, you’ve taken the writing courses… but you’re still stuck. 

You KNOW that you have what it takes to make this whole thing work, but there’s a missing piece you can’t put your finger on.

Discover how copywriters are booking high-quality clients and reaching their monthly income goals on repeat. Click HERE to get started.

If you’re a mission-driven entrepreneur or have a badass business and need copywriting support, we should chat. Scroll down to take a look at my portfolio. Copywriting projects I can support you with include launch copy, website copy, email campaigns, and social media.

Book a discovery call to learn more about plans and pricing.

Click >>HERE<< to view my full portfolio of work.

Megan Kuiper

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The Limitless Method

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Dominique Bell

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Brannan Wines

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All For One

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Ginette Skelton Blog

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What Past Clients Have to Say

"Amy has been my mentor from the very start of my business. She has taught me invaluable lessons from the very beginning and continues to this day. She is always my go-to gal for advice, tips, new trends, and guidance. She understands everything from the technical business end to the woo-woo mindset side and comes from a similar place of being a hard-working mama. She’s super creative, a talented copywriter, and an excellent business coach. She is a woman of many talents that I’m grateful to have in my circle!"
Mandy W.Copywriter, Founder of Moxie Works
"Amy asks the right questions to get you to unlock the career issues you aren't facing head-on. Her calming presence makes you comfortable opening up about your biggest challenges. She's personally made the transition from a full-time job to freelancing and has fantastic advice for anyone else making that leap."
Kate E.Freelance Copywriter and Marketer
"Thank you so much for the consultation session. It was valuable and informative. I have renewed zeal and strategies to reach my target income goals. Thank you for answering all my questions and being super helpful and warm all through the call."
Victoria O.Freelance Copywriter
"Amy brought fresh energy into our website copy. What was boring and overly formal became approachable and fun. She gave us direction and guidance for our company image and really helped give the customer’s perspective. She delivered everything before deadlines and was a clear communicator, making the entire business relationship easy and stress-free. Her insight and experience are worth every penny, and I really enjoy working with her."
Lauren VegaChief Innovation Officer and Controller
"Leaving ego and buzzwords out of the mix, Amy is an absolute pro and pleasure to work with. She's smart, creative, authentic, and her mindful approach to marketing is so refreshing. Whether writing copy for an established brand or a business starting from scratch, Amy aligns with your audience and makes every project better!"
Stephanie DillonCreative Director, Vision Design Studio
"Amy is a gem. She is professional, timely, a good communicator, fun to work with. It just felt good working with her. Oh yeah, and her copy is fantastic. What she did for me and my website sounded so easy and natural and still felt like me. I would recommend her 100%."
Char TamasonFounder, Health by Intuition
“It was such an honor to work with this goddess! She weaved her magic in the content writing for my website and melded the practical and the spiritual pieces of me flawlessly.”
Erin PorterErin Nicole Coaching, Spiritual Mindset & Business Coach
“Amy has been an absolute delight to work with. She consistently hits deadlines and delivers outstanding copy on target with our client’s brand and tone of voice. And to top it off, she’s genuinely nice and professional!”
Karen GargisoSpiritual Bookkeeper
"I was working with Amy at a time when I was feeling so stuck when it came to writing my own copy. I had such a nagging feeling that I should be able to write it myself but telling myself that wasn’t helping actually get it done. I thought, 'well, I might as well speak to a professional copywriter,' and within the first five minutes of being on a call with Amy, I knew I was hiring her. She instantly put me at ease and instilled a sense of trust in me. She knew how to ask the right questions and to really listen to my answers. Everything she has written has felt like it is in my own voice, just so much clearer than I could. Amy is the best mix of a writer, a coach, a source of support, and is absolutely lovely to spend time with during the process. Since our initial working agreement, I have gone back and hired Amy to do a few smaller projects and imagine that I will continue to do so going forward. So much of bringing our projects to life is in allowing ourselves to be in our own zone of genius by hiring help that can bring their genius. I will be forever grateful to have Amy on my 'team.'"
Dominique BellLife Coach
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How I Went from Small-Town Wisconsin to Thriving Creative Professional

When I moved to LA from Wisconsin in 2008, my first job was as a traveling preschool dance teacher, which is where I discovered the magic of marketing. I learned that when my marketing materials were on point, more kids signed up for my classes. So I decided to go back to school for advertising, and all it took was one viewing of the documentary “Art & Copy” to know that I’m a naturally gifted copywriter, and that should be my career.

After graduation, I started out as an in-house content creator for a dance apparel company. I managed their social media, blogs, emails, and product descriptions. From there, I transitioned to agency life, where I started off as a social media manager and then as a copywriter in charge of big-vision branding concepts, SEO blogs, emails, website copy, social media content, and content marketing strategy. Over the span of my career I’ve worked with a variety of clients and worn every hat imaginable, including client-facing work and project management.

Because I have experience working in-house, at an agency full-time, and as a freelancer, I have learned to be extremely adaptable. I’m no stranger to tight deadlines and fast turnarounds.

I have experience with small—to mid-sized B2C companies and entrepreneurs, with a couple of select B2B clients sprinkled in there as well. I’m an expert website copywriter and site map strategist, SEO blog writer, email campaign writer, social media content creator and strategist, and branding copywriter.

My marketing superpower is my natural gift for nailing a client’s voice and tone. I can get into your head and write in a style that is so spot-on to your brand or business that people think you actually wrote it. I can come up with launch strategies that resonate with the right people at the right time and sell out your offers. My creative direction cuts through the white noise of everyday media and empowers other creatives to do their best work.

I’m 100% a marketing nerd. I love supporting my clients with all the latest trends and strategies to help them make an execute a marketing plan that actually gets results. I fully immerse myself in the brand, mission, and values to create content that speaks to the right people in all the right ways to accomplish their goals.

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