
Creative Direction, Copywriting, & Strategy
Elevating brands and creative teams to their highest potential. Delivering needle-moving results.
My work is a commitment to quality, cutting through the white noise of everyday media and producing work that everyone involved is proud of, excited about and that gets real results for our clients.
Hi, I'm Amy.
I’m a dynamic copywriter, creative director, and online marketing strategist with over a decade of experience in this industry. I have worked as an in-house digital content creator at various online marketing agencies throughout Southern California, as a freelancer, and as the owner of a boutique agency.
I’m in the business of thinking BIG. I see the next level of my client’s brand/business/or product and then develop the strategy to help them get there.
I have the entrepreneurial spirit of a successful freelancer and the emotional awareness, empathy, and natural teaching skills of a top-tier team leader.
I see solutions first and articulate the path so that everyone supporting the campaign feels valued and empowered to achieve big results.















Creative Direction
I’m not a normal creative director. I’m a cool creative director. After 11+ years in online marketing and as an agency owner myself, I know what it takes to successfully manage a team of creatives and nurture client relationships for a cohesive experience.
I’m the type of creative team leader who nurtures my writers, designers, and developers and empowers them to take ownership of their work, push themselves to be their best, and have their backs no matter what.
Along with real-world experience, I have a degree in Advertising and am also certified in Neurolinguistic Programming. Why is this important? I understand human behavior at the subconscious level. I know what impacts behavior, and I can use this skill to create the best teams and campaigns.
Copywriting
From concept to execution, my copywriting skills elevate every campaign I touch. My expertise is in writing websites, emails, blogs, social media content, and print/mailers. Past clients include health/wellness, lawyers, hospitality, education, dance, aviation, real estate, coaching, personal development, spirituality, and small business.
Strategy Consulting
Get eyes on your online marketing strategy to see where you can improve and get better results. Website, email, and social media audits available.
Podcast Guesting
Looking for a real life online marketer with 12 years of experience? Let’s chat. I’ll give your audience actionable tips for improving their online marketing strategy, with ideas that are specific to their industry.
Brand Voice & Tone Guide
I’ll put together a “brand Bible” that you and your team can use to make sure that your messaging is consistent and clearly communicates your personality and unique selling point.
Megan Kuiper
The Limitless Method
Dominique Bell
Brannan Wines
All For One
Ginette Skelton Blog

What Past Clients Have to Say
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How I Went from Small-Town Wisconsin to Thriving Creative Professional

When I moved to LA from Wisconsin in 2008, my first job was as a traveling preschool dance teacher, which is where I discovered the magic of marketing. I learned that when my marketing materials were on point, more kids signed up for my classes. So I decided to go back to school for advertising, and all it took was one viewing of the documentary “Art & Copy” to know that I’m a naturally gifted copywriter, and that should be my career.
After graduation, I started out as an in-house content creator for a dance apparel company. I managed their social media, blogs, emails, and product descriptions. From there, I transitioned to agency life, where I started off as a social media manager and then as a copywriter in charge of big-vision branding concepts, SEO blogs, emails, website copy, social media content, and content marketing strategy. Over the span of my career I’ve worked with a variety of clients and worn every hat imaginable, including client-facing work and project management.
Because I have experience working in-house, at an agency full-time, and as a freelancer, I have learned to be extremely adaptable. I’m no stranger to tight deadlines and fast turnarounds.
I have experience with small—to mid-sized B2C companies and entrepreneurs, with a couple of select B2B clients sprinkled in there as well. I’m an expert website copywriter and site map strategist, SEO blog writer, email campaign writer, social media content creator and strategist, and branding copywriter.
My marketing superpower is my natural gift for nailing a client’s voice and tone. I can get into your head and write in a style that is so spot-on to your brand or business that people think you actually wrote it. I can come up with launch strategies that resonate with the right people at the right time and sell out your offers. My creative direction cuts through the white noise of everyday media and empowers other creatives to do their best work.
I’m 100% a marketing nerd. I love supporting my clients with all the latest trends and strategies to help them make an execute a marketing plan that actually gets results. I fully immerse myself in the brand, mission, and values to create content that speaks to the right people in all the right ways to accomplish their goals.